Esports World Cup agrees LG, Pepsi sponsorship deals

The EWCF, organizer of the annual Esports World Cup (EWC), has announced a pair of new partnerships for the competition ahead of its inaugural 2024 edition. Smartphone and technology brand LG and energy drink giant Pepsi will both partner the event, which will run from July 4 through August 25 in Riyadh, Saudi Arabia. LG through its UltraGear brand will serve as the main partner as well as the exclusive gaming monitor sponsor of the showpiece event, while Pepsi will …